Effective Date: 25th September 2025 

Last Updated: 25th September 2025

Welcome to www.lucyvictorialondon.com. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your information when you visit our website.

By using our website, you agree to the terms outlined in this Privacy Policy.

1. Who We Are

Lucy Victoria London is a content-based affiliate marketing website. We share product recommendations, style inspiration, and curated links to third-party retailers. When you click on these links and make a purchase, we may earn a commission — at no extra cost to you.

We do not sell products directly, nor do we handle order processing, shipping, or customer service for any products featured on our site.

Website: www.lucyvictorialondon.com
Contact Email: services@lucyvictorialondon.com
Registered Address: The Old Bank, 153 The Parade, Watford, WD17 1NA 

ICO Registration Number: 13718415

2. What Information We Collect

We only collect minimal personal data necessary to operate our website, understand user behaviour, and offer optional marketing communications.

a. Information You Provide Voluntarily

Email Address: If you subscribe to our newsletter or contact us.

Name (optional): If you provide it when contacting us or signing up.

b. Information We Collect Automatically

When you browse our site, we automatically collect limited information via cookies and analytics tools:

IP address and approximate location

Device type, browser, and operating system

Pages visited, referral source, and time spent on the site

Clicks on affiliate links

This data helps us understand how visitors use the site and improve our content.

3. Affiliate Links and Third-Party Sites

Our website contains affiliate links to third-party websites. If you click on an affiliate link, you will be redirected to a retailer’s site where you may make a purchase.

Please note:

We do not collect or store any payment, order, or shipping information.

Any data you share on third-party websites is governed by their privacy policies — not ours.

We encourage you to read the privacy policies of those retailers before providing them with your information.

Examples of affiliate networks we may use: 

RewardStyle (LTK)
Amazon Associates

Awin

Rakuten CJ Affiliate

4. How We Use Your Information

We use your information for the following purposes:

To send newsletters or updates (if you’ve subscribed)

To respond to inquiries or messages

To analyse site traffic and improve content

To track affiliate link performance (via cookies or tracking pixels) 

We do not sell or rent your personal data to any third parties.

5. Legal Basis for Processing (UK GDPR)

We rely on the following legal bases to collect and use your data:

Consent – when you opt into marketing communications or accept cookies.

Legitimate interests – to operate the website, analyse traffic, and track affiliate link performance.

Legal obligations – if required to comply with applicable laws.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Measure traffic and engagement (e.g., via Google Analytics)

Track affiliate link clicks and commissions

Remember your cookie preferences

You can manage or withdraw your cookie consent at any time via our [Cookie Settings] or your browser settings. See our Cookie Policy for full details.

7. Email Marketing (Optional)

If you subscribe to our newsletter, we may send you occasional updates or promotional content. You can unsubscribe at any time by clicking the link in any email or by contacting us directly.

We use a third-party email service provider (e.g., Mailchimp, Flodesk, or Klaviyo) to manage subscriptions and ensure your data is handled securely.

8. Data Sharing

We may share your data with:

Email marketing platforms (if you opt in)

Analytics providers (e.g., Google Analytics)

Affiliate networks (for tracking purposes only)

All third parties are required to handle your data in compliance with applicable privacy laws.

9. Data Retention

We retain your data only for as long as necessary to fulfil the purposes described above or as required by law. You can request deletion of your data at any time by contacting us.

10. Your Rights (UK/EEA Residents)

Under UK and EU data protection laws, you have the right to: 

Access the personal data we hold about you

Request correction or deletion of your data

Object to or restrict our processing

Withdraw consent at any time (e.g., unsubscribe)

Lodge a complaint with the ICO: https://ico.org.uk

To exercise any of these rights, email us at: services@lucyvictorialondon.com

11. Data Security

We implement appropriate technical and organisational measures to protect your personal data. However, no online system is 100% secure.

12. Children’s Privacy

This website is not intended for children under 13. We do not knowingly collect data from children. If you believe a child has provided us with personal information, please contact us, and we will delete it.

13. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Last Updated” date. Please check back regularly to stay informed.

14. Contact Us

For questions about this Privacy Policy or how we handle your data, contact us at:

Email: services@lucyvictorialondon.com
Postal Address: The Old Bank, 153 The Parade, Watford, WD17 1NA

Thank you for visiting Lucy Victoria London. 

We value your privacy and trust.